What is fair trade practice?
This was originated in the Europe in the early 90s to benefit the end user as well as
the producer of the product. This concept concentrates on avoiding middlemen ensuring maximum
return to the producer and reasonable pricing for the customer
How is it done at shirleysbeach?
Shirleysbeach is the one and only hotel in kerala following fair trade practice because
we at shirleysbeach believe that any number of middlemen should not affect the rack rates
of any service offered , the customer should not bear the loss rather should get the maximum benefit.
A houseboat will cost Rs6000 for a night and when you book through agents, the rack rate of Rs 6000
goes up to Rs7000(1000 profit added).
When you book through shirleysbeach, we negotiate and fix the rate at Rs 5000 and offer it to the
customer for Rs 5500 , where customer benefits 500 discount shirleysbeach unlike other hotels
avoid middlemen and avail the services straight from the service provider at rack rates or well
below their rack rates . The service provider balances his discounts with more volume of business.
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